{"id":3943,"date":"2020-07-23T09:00:07","date_gmt":"2020-07-23T09:00:07","guid":{"rendered":"http:\/\/internal.n4engage.co.uk\/?p=3943"},"modified":"2020-08-14T15:38:53","modified_gmt":"2020-08-14T15:38:53","slug":"what-to-look-for-in-a-direct-routing-provider","status":"publish","type":"post","link":"http:\/\/internal.n4engage.co.uk\/2020\/07\/23\/what-to-look-for-in-a-direct-routing-provider\/","title":{"rendered":"What to Look for in a Direct Routing Provider"},"content":{"rendered":"\n

Adding calling to Microsoft Teams, by routing Teams to the PSTN, sounds like a relatively straightforward service. There are plenty of providers out there offering it. But take a closer look at the various Direct Routing solutions and you\u2019ll find that not all are created equal. Not all Direct Routing solutions come with the careful design and expert support you need, if you want a hassle-free deployment, reliable service and flexibility to scale in the future. <\/p>\n\n\n\n

Want to make the right choice, first time? Here\u2019s five things you should look for in a Direct Routing provider\u2026  <\/p>\n\n\n\n

1. Knowledge of SIP and running a SIP trunking platform<\/strong> <\/span> <\/h4>\n\n\n\n

It might seem obvious but knowledge of the underlying technologies providing the services is key.  I have seen several (and heard of many more) cases where a traditionally Microsoft house with little or no voice experience has put a virtual SBC in a cloud somewhere, hooked it up to Microsoft Teams and a third party SIP trunking provider and got it working.  <\/p>\n\n\n\n

That is the easy part. It\u2019s a few hours work if you can follow instructions. It doesn\u2019t mean they fully understand the underpinnings. This will work until there\u2019s a problem that means you have to actually debug the SIP messaging. Suddenly you\u2019re faced with packet traces, obscure error codes that have been badly mapped from PSTN and annoyed customers.<\/p>\n\n\n\n

 You should choose a Direct Routing provider that has proven skills in managing a SIP trunking platform\u2026 ideally their own. Running any form of voice platform is a very different problem to managing servers, networks or managing an O365 setup for a customer. <\/p>\n\n\n\n

People are generally tolerant if a website doesn\u2019t load first time or an email takes one minute longer to arrive. They\u2019ll hit refresh and get over it. They are generally much less forgiving if they can\u2019t make a phone call. After all, what if it\u2019s the one time they need to call 999? It needs to work first time, every time.  <\/p>\n\n\n\n

2. SIP trunking\/connectivity to the PSTN<\/strong>  <\/span><\/h4>\n\n\n\n

This goes hand in hand with the above point. If a provider puts an SBC somewhere and connects the Microsoft Phone System with a third party SIP provider there are a few things to consider: <\/p>\n\n\n\n